ABOUT STRUT COMMUNICATIONS
Make Every Scroll a strut-worthy moment
We craft stories that turn brands into icons and followers into brand fanatics. We’re here to amplify voices that matter with content that sticks—captivating, culture-shifting, and unabashedly creative.
OUR CLIENTS HAVE BEEN FEATURED IN:
We create content that’s always creative, conceptual, and culturally tuned in.
We elevate brands with editorial-driven content that commands attention. Guided by our roots in journalism, media, and pop culture, we go beyond the basics to craft multi-dimensional content that showcases your brand’s voice and vision on social media and beyond. With a unique blend of strategic insight and bold creativity, we create content that not only looks good but moves people.
We’re not here for the status quo. Our approach to content is fresh, feisty, and fiercely original—an antidote to cookie-cutter campaigns and recycled ideas. For brands ready to lead, Strut offers an opportunity to stand out, spark conversations, and build a resonant presence. When we say we’ll broadcast your brand, we really mean it, committed to crafting a narrative that your people can’t help but tune into.
Work with us to turn up the volume on your brand.
OUR SERVICES INCLUDE:
✦ Content Strategy
✦ Content Creation
✦ Content Production
✦ Campaign Development
✦ Social Media Management
✦ BTS & On-Site Social Media
✦ Influencer & UGC Campaigns
✦ Email Marketing Management
✦ Graphic Design
Founded in 2018
We’ve been making brands strut online since 2018, and we’re only just getting started.
100+ Brands Elevated
From grassroots to global, our content has elevated brands of every scale.
Black, Woman, and LGBTQIA+ Owned
Led by visionary women who are culturally in tune and deeply attuned to what diverse audiences care about.
40+ Years of Collective Experience
With decades of combined expertise, we’ve mastered the art and strategy of standout content.
MEET THE TEAM
MEET THE TEAM
FOUNDER & CONTENT-IN-CHIEF
Gabriella Layne-Avery
LEO
MEDIA MAVEN
FASHIONISTA
DOG MOM
Gabriella Layne-Avery is a creative force in content marketing, blending a decade of expertise across public relations, journalism, and digital strategy to help brands go from just another voice to the voice online.
A first-gen New Yorker with Caribbean roots, Gabriella infuses cultural authenticity into every strategy, ensuring brands aren’t just seen—they’re felt. Her journey began while pursuing her M.A. in Public Relations at the University of Southern California’s Annenberg School for Communication & Journalism, where she launched a digital magazine to amplify Black women in fashion and wrote a groundbreaking thesis on how Black-owned brands are rewriting the PR playbook through social media. That insight became the foundation of her approach at Strut: content as the ultimate PR power move.
Gabriella is a graduate of Goldman Sach’s 10,000 Small Businesses Program, the Chase for Business Minority Entrepreneurs Program, and the Black Girl Venture’s Emerging Leaders Program. When she’s not “contenting” (yes, that’s what she calls it), you’ll find her re-watching a 90s sitcom, supporting a Black-owned business, or lost in the pages of a great book.
Head of Content Production
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Gabrielle (Jai) Layne-Avery is a seasoned filmmaker whose journey began with working on a Nike commercial featuring LeBron James while attending high school in Akron, OH—a pivotal moment that sparked her lifelong passion for storytelling through film. With over a decade of experience, Jai has worked on high-profile SAG commercials for brands like Geico, Samsung, and Hyundai, as well as projects featured on networks including Lifetime and BET. Her life’s work is focused on championing stories for people of color and the LGBTQIA+ community.
Content Strategist
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With two health degrees, I thought my path would lead me to anesthesiology. What I learned instead is that I’m more creative than technical. I’ve always been driven to think strategically and build meaningful things.
I launched my first social platform for an anesthesiologist assistant program at USF, a project that still exsist today. Teaching later helped unlock my creative confidence, pushing me to fully step into my strengths. That evolution led me to create two award-winning social media pages spotlighting small CPG brands in retail stores, write two children’s books, and grow into a content lead specializing in strategy, management, and creative development.
In my free time I am at a theme park, reading, or hiking with my husband and our two kids!
Account Manager
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Based in Richmond, B.C., Shannon brings a versatile background in marketing and communications, with experience spanning SaaS, pet care, and wine industries. As the team’s anchor, she manages our clients’ online communities and keeps projects on task and on schedule, ensuring work is delivered with precision and flair. Outside of work, she’s a dedicated gamer on her Switch, a loving mom of two, and a proud dog mom to two rescue pups.
Content Creator
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I was born in Romania but grew up between New Zealand and Australia, and after 20 years away, I’ve moved back home!
I live a very consistent, regimented life that includes early wake-up time (4:30am), every day, a nice 4 espresso shots down the hatch (for the flavour, not the energy, funnily enough), 2-3 hour gym sessions (for the love of it), followed by various work bouts throughout my day with my husband. I'm a devoted sweet tooth, and my biggest passion is baking (especially cakes and sourdough bread).
In my spare time (if there is any...) you'll find me baking or playing video games with my husband. :)
Lead Designer
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Born and raised in the Bahamas, Zanya is a creative force who brings a unique blend of artistry and global perspective to our team. She now embraces the freedom of a digital nomad lifestyle, traveling the world full-time while creating top-tier designs for our clients and running her design studio, Thrive Design Haus. Zanya channels her diverse experiences into crafting visually captivating and impactful work. When she's not designing, you'll find her exploring new destinations or diving into the latest on YouTube—whether creating content or finding inspiration.
Video Editor
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Krissy is a devoted wife, video editing agency owner, creator, and Polynesian dancer! She is also a Daughter of Christ, chocolate connoisseur, anime lover, and gamer.
Our mission
✓
Our mission ✓
Our mission
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Our mission ✓
We create Prime Time content that turns your IRL impact into online influence.
For the rebels, the rule-breakers, and the brands that don’t do ordinary, we translate your real-world impact into online stories that resonate, inspire, and keep your audience leaning in. Are you ready to make some noise?
